KBzine: the original kitchen and bathroom industry e-news - since 2002
20th April 2018
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
A new Modern Classic Collection from Mereway Kitchens
Mereway Kitchens is celebrating the very essence of being British with an impressive launch of its new English Revival modern classic collection; a range which features unique iconic furniture pieces, distinctive colour palettes and the very finest in quality British craftsmanship.
The Award winning English Revival range presents an unrivalled collection of bespoke, handmade in-frame kitchens of solid wood and hand painted - and with an obsessive attention to detail, the range reflects the best in quality, traditional in-frame craftsmanship.
Modern Classic is a new sensation that Mereway is driving to market in the form of a new contemporary slab door in-frame range which offers a real bespoke look. In-frame kitchen trends are soaring with consumers searching for something special with real individuality - and, driven by British consumer taste, Mereway's new Modern Classic look presents a fresh, exciting new style; a flat slab door with subtle horizontal grain, the removal of cross rails and delicate beading within the solid timber frame which presents an exciting modern twist to in-frame kitchen design.
Skilled craftsmanship and innovative design are the hallmark of Mereway's product portfolio. The new range presents iconic furniture pieces, created as individual 'specials' which include beautiful tall glazed units and bookshelves, American style fridge freezer housing with end panels, spice racks and slim shelves to display artefacts and store accessories. The new styling of these units feature a gentle upward sweeping curve and stainless steel bars for a contemporary look, bringing together practicality and aesthetic splendour.
The introduction of painted interiors on cabinets, open end units and open shelving is another exciting concept presented which is also available for the current successful in-frame shaker collection too.
A new approach to colour allows the consumer to select from a fabulous collection of 25 colours that can reflect their chosen style.
Introducing a new concept; 'colour ties' presents a fresh approach to colour selection, by suggesting four popular palettes using harmonious colours and a suggested complimentary colour. Earth tones, greens, greys and blues are the core colour choices, with tonal shades to perfectly complement each other.
Graham Jones, Sales & Marketing Director for Mereway Kitchens comments: "We've introduced an exciting new way of planning and designing with colour, bringing a beautiful new palette to our kitchen furniture and being gently guided, so clients can rest assured they've made the right choices to create the look they want.
"Traditional joinery and carpentry techniques are what Mereway Kitchens are renowned for, appealing to the native audience. European manufacturers factory produce in volume, bringing restrictions for creating some of the unique iconic pieces that the British make so well.
"Mereway is top of its game when it comes to quality craftsmanship and attention to detail and not only designs the furniture in the UK but has manufactured here in the heart of Birmingham for the past 26 years.
"UK consumers are certainly savvier in their search for a unique, individual statement kitchen that isn't mass produced, but built here by British manufacturers like Mereway, and with real heart and soul. The Best of British theme has echoed across our high streets since the royal wedding, Jubilee and then the Olympics. Consumers are more driven to buy British today than ever before, as they're looking for quality and innovative home-grown design."
Mereway Kitchens is a supplier of choice, offering some of the shortest lead times in the business, teamed with outstanding quality and 10 year guarantee on all cabinets.
T: 0800 028 4466
25th October 2013