KBzine: the original kitchen and bathroom industry e-news - since 2002
24th March 2017
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Rearo to overhaul branch network
Following an upturn in sales of almost 30% in less than 12 months at its Glasgow showroom, Rearo, one of the UK's leading manufacturers and suppliers of solid surface and laminated worktops, is to invest a six figure sum in its network of trade counters across the country.
In late 2012, the Glasgow outlet was completely refurbished and moved away from the traditional trade counter model to offer a spacious and more inviting look. The transformation is being credited for the sales hike, which coincides with a marked increase in the firm's female customers.
The upgraded Glasgow outlet in Govan reopened in March this year, featuring amongst other things, in store design sets displaying Surfstone - Rearo's own brand affordable, luxury Kitchen worktops, as well as specially commissioned sets from which to launch Selkie Stone - a natural stone luxury partner for the firm's successful Selkie Board, waterproof wall panels.
This more consumer friendly layout is believed to be the reason why the Rearo outlet is enjoying a sales boost, as the surroundings have proved attractive to female customers who traditionally would not use trade counters.
Bosses at Rearo are now hoping to mirror the success enjoyed in Glasgow by recreating these more 'female friendly' showrooms, across its network of branches in Inverness, Rosyth, Newport and Gateshead.
"Traditionally, females are the driving force when it comes to home improvements, making the majority of the decisions about what to buy - and this appears to be consistent with the sales increase we have enjoyed in Glasgow," reports Rearo managing director Graham Mercer.
"Whilst we have retained our existing client base, we cannot ignore the fact that the upturn in sales is almost 100% down to an increase in cash sales from non-trade customers, the majority of whom have been female. With that in mind, I believe it makes sense to take the Glasgow model and replicate it across our other branches."
The refurbishment programme is now underway and the Rosyth branch of Rearo will be the next to reopen with the new look, with the others expected to be completed before the end of the year.
8th November 2013