KBzine: the original kitchen and bathroom industry e-news - since 2002
25th May 2018
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Franke rolls out major product promotion for More in Store retailers
Franke has unveiled a 25% off product promotion for independent showroom retailers as part of its More in Store campaign, offering a mix of brand new and popular existing sink, tap, hood and waste disposers at discounted prices that are only available to independent retail showrooms.
The promotion is not available for retailers who trade only via the internet.
The promotion started on March 1st and runs until 30th September. Retailers can get 25% off the trade purchase price ex VAT of five different sink ranges when purchased with any of the five taps that are specifically part of the promotion. To give showrooms a new talking point with consumers, the promotion strategically includes three brand new sink ranges and three taps that have just been unveiled at KBB Birmingham.
The taps are the existing Olympus and Star, together with the new styles of Vesta, Maris and the Maris Pull-Out Nozzle, all of which are available in a choice of chrome or silksteel finishes.
The three new sink styles on promotion are the Galileo in stainless steel, the Orion Tectonite in black or white, and the premium Aspen ceramic inset sink. The remaining two sink ranges available are the value-led Neptune stainless steel inset and the linear styled Kubus undermounts in stainless steel in five popular models.
Says Steve Rutter, marketing operations manager for Franke:
"A key criticism of product promotions is that they are based on slow-moving or discontinued lines that no-one really wants anyway. We are turning the tables on that and offering brand new product that gives retailers a genuine new story to appeal to consumers and incentivise their sales, with discounts that are only available in store."
T: 0161 436 6280
4th April 2014