KBzine: the original kitchen and bathroom industry e-news - since 2002
17th March 2017
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Successful year for Amica
In 2013, Amica Group grew its sales revenue to PLN 1.656 billion representing an increase of 6% on year-to-year sales. The main increase in revenue was recorded in the home market of Poland, here in the UK, in Germany and in the markets of southern Europe.
During 2013, the Group began selling its ranges of built-in and freestanding appliances in new markets such as Belarus, France, Greece and Cyprus.
Gross profit on sales increased to PLN 515 million, (124 million Euros) and was PLN 79 million higher than the previous year, while the gross sales margin increased by 30%. This was achieved primarily due to significant increases in production of cooking appliances and optimising product mix. Operating profit grew to PLN 96.3 million (an increase of 30%).
In 2013, Amica's domestic sales exceeded PLN 571 million and was 7% higher compared to 2012. With a stable market, this growth translated into a noticeable increase in market share. Significant growth in built-in categories; cooling, freestanding cookers and ovens as well as hobs was a key factor.
In 2013, Amica Group's foreign sales reached EUR 266.9 million and were more than 5% higher than in 2012. The eastern markets i.e. Russia and Ukraine, where the Group sells its products under the Hansa brand, had the largest share in the Group's foreign sales. The sales achieved accounted for 45% of the foreign sales. In terms of product range, free-standing cookers accounted for the largest share at 50% of sales.
The second largest foreign sales market during 2013 was the German market. Turnover achieved in this market accounted for 31% of foreign sales of the Amica Group and was 8% higher than the previous year. The greatest sales increases were recorded in Great Britain and the countries of South-Eastern Europe. In these markets, sales increased by more than 40%.
Simon Freear Country Manager for the UK explains: "We are enjoying a period of sustained growth in the UK and Ireland. There's confidence returning to the market and we are well positioned to offer retailers a progressive and ambitious brand.
"We've held our course during the recession and it's heartening to see new retailers actually moving to Amica as an alternative to brands that have not been so loyal."
T: 01425 461600
25th July 2014