KBzine: the original kitchen and bathroom industry e-news - since 2002
24th November 2017
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Franke Minerva boiling water taps are hot topic in BBC Good Food Magazine with exclusive sponsorship of 52 page cookery booklet
As part of its ongoing support of retailers through its More in Store initiative, Franke is exclusively sponsoring a 30 Minute Meals booklet which is included with the October edition of BBC Good Food Magazine, on sale from early September.
The popular 52 page supplement has a circulation of 257,000 readers and a readership of 1,283,000. The October issue includes editorial, handy hints and tips, together with newly commissioned photography to showcase the many benefits of having a Minerva boiling water tap in the kitchen. The 30 Minute Meals theme has been devised to show the speed, convenience and time-saving benefits of Minerva through a variety of recipes.
The booklet also contains an exclusive money-off deal for readers to encourage them to visit Franke's More in Store retailers. On production of a promotional voucher, readers will be given a £75 discount off the purchase price of any of the four taps in the Minerva range.
Collaborating with the BBC Good Food supplement is aimed at increasing Franke brand awareness and encouraging footfall into More in Store retailers whom Franke believe are the best ambassadors for the sale of Franke products with their expertise and service.
This latest Franke initiative follows on from their support of More in Store retailers in June with promotional material and free issue cupcakes to host Blooming Great Tea Parties to raise money for Marie Cure Cancer Care.
Says Steve Rutter, Marketing Manager at Franke UK:
"The BBC Good Food sponsorship is a great way to engage our target audience and drive footfall to our More in Store retailers. We firmly believe that independent showrooms are the best place to buy our products because they can provide working demonstrations and specialist tailored advice. BBC Good Food is such a widely read and well-respected magazine, and this sponsorship, added to our recent work for Marie Curie, is all part of our commitment to reaching and engaging with a wider audience for the benefit of our More in Store retail partners."
Image: The Franke Minerva Mondial boiling water tap in premium solid stainless steel finish, shown with a Franke Planar sink in stainless steel, combines top of the range style and practicality dispensing hot, cold and instant boiling water at 100C from a single tap providing speed and convenience for a multitude of tasks from getting pasta on the boil to blanching veg. It is safe to use, with an inbuilt safety button that prevents boiling water being accidentally dispensed. You can retro-fit one easily using the existing tap hole. There are four different styles from which to choose.
T: 0161 436 6280
12th September 2014