KBzine: the original kitchen and bathroom industry e-news - since 2002
28th January 2021
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Cosentino to collaborate with tennis player Rafael Nadal
The Cosentino Group is entering into a collaboration agreement with tennis player Rafael 'Rafa' Nadal - considered the best Spanish athlete of all time - whereby the two will develop various promotional and support actions between them.
The first of these will involve the manufacturer sponsoring the 'Rafa Nadal Academy by Movistar' project, the tennis academy that the athlete will open soon in his hometown of Manacor (Majorca, Spain) to promote the values of sport among youngsters.
The Academy, on which work is scheduled to commence shortly, is a comprehensive educational and sports project dedicated to teaching, shaping values, promoting tennis among children and searching for new talent. The complex will consist of various spaces, including a school, the International Tennis Centre and a fitness centre. It will also be home to the headquarters of the Rafa Nadal Foundation and a museum dedicated to the player's career.
Cosentino will support this high-performance educational and sports complex via its flagship product the Silestone quartz surface and the new, ultra-compact surface Dekton.
Dekton will be mainly used for the facades and flooring as well as other areas that will benefit from its use. Silestone will be employed in areas such as the kitchens and bathrooms of the complex, the design for which has been created by two architectural firms from Majorca and Barcelona.
"Collaborating with Rafa Nadal is a source of great pride for us all," says Santiago Alfonso, Cosentino's director of marketing & communications. "Nadal is so much more than an exceptional athlete. His desire to achieve, his strength and ability to lead are some of the values that have made him a global celebrity, recognised and admired everywhere.
"For Cosentino, where we have always committed ourselves to continually improve, innovate and search for that leadership to succeed, this partnership represents great satisfaction for all our employees, partners and customers worldwide.
"The fact that this union begins precisely with the sponsorship of the Academy, perfectly reflects our common understanding of all those values. This really can be called a Social Responsibility initiative, as it focuses on youngsters in our society."
For his part, Rafa Nadal has expressed his enthusiasm with this new alliance with "a Spanish company that is a world leader in its sector, encompassing a series of values with which I fully identify, in addition to supporting sport in Spain for a long time."
31st October 2014