KBzine: the original kitchen and bathroom industry e-news - since 2002
20th April 2018
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Britannia supports independent retailers
Britannia Living has announced that its Wyre range cooker collection has been repositioned to support independent retailers. The Wyre, which is one of four range cooker collections from Britannia, is characterised by its solid doors and matte finish.
"As the market is becoming increasingly competitive it is more important than ever for us to show how we can support the independent retailers by providing them with products that they can sell with confidence," explains Michael Haigh, the company's marketing manager.
"The Wyre collection is a fantastic line that offers great profit margins and customisation capabilities that will bring consumers into the stores!"
Available in a variety of configurations, the standard model offers a single or twin oven whilst the XG model offers a dedicated grill compartment. The Wyre can be specified with a five-zone induction hob or single-pressed six ring gas hob. The A-rated range cooker also features a number of professional features including a built-in rotisserie within the twin and XG models along with 5KW dual wok burner/s on the gas hob option.
"The Wyre collection allows retailers to showcase a Britannia favourite, and gives them the opportunity to become experts in the range, providing consumers with a one-stop destination for their next range cooker!" concludes Michael.
T: 0844 463 9705
12th December 2014