KBzine: the original kitchen and bathroom industry e-news - since 2002
21st July 2017
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Water Label appears at the Big One
The award-winning European Water Label will be making an appearance at the Big One - ISH Frankfurt, the world's biggest showcase for innovative bathroom design, and water and energy efficiency.
"We're really excited about exhibiting at ISH in 2015," says Yvonne Orgill, Director of The European Water Label. "The exhibition is the biggest bathroom show in Europe and together with our European partners CEIR (the European Association for the Taps & Valves Industry) and FECS, (the organisation that promotes the interests of the ceramic sanitaryware industry at European level) we will be showing why this voluntary product labelling scheme is so important for us all."
The Water Label is growing rapidly with over 73 listed brands and is established in 32 nations across Europe and beyond. Major bathroom and kitchen manufacturers, builders merchants and bathroom retailers have joined the scheme which has an on-line database of products. Its appearance at ISH will be a huge stimulus and many more brands are expected to sign up, there and then, at the event.
The European Water Label, developed by the Bathroom Manufacturers Association, is now operated as a separate limited company, registered in the UK. It gives both the consumer and the industry professional alike, all the necessary water usage characteristics of almost 8,000 products. Simply put, the water consumption for each product can be seen at a glance and the information provided can be used to aid the choice of bathroom and kitchen components.
The Label is increasingly used by bathroom and kitchen retailers who have acknowledged its power as a sales & marketing tool. Savvy consumers who want to save money by reducing their energy and water consumption are now asking for Labelled products, and savvy retailers are giving them the advice and choice which the Label provides. Retailers are displaying the Water Label in their showrooms and have also taken advantage of free listing, as stockists, available in the database.
The entirely voluntary European Water Label is an undeniable success which is low cost, maintains consumer choice, and does exactly what it is designed to do - inform and educate.
ISH, at Messe Frankfurt, runs from 10th to 14th March 2015 and almost 200,000 visitors are expected, around one third coming from outside Europe. Look for the European Water Label stand in Hall 4, level 1 / Booth F OY03.
12th December 2014