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Electrolux's Design Lab 2015 theme and upgraded prize fund announced

* Electrolux-design-lab.jpgElectrolux's popular global design competition, Design Lab, annually receives more than 1,700 submission forms from over 60 countries.

This year there is even more reason to join the competition, as the cash prizes have been doubled and the winner now receives as much as 10 000 € and a six-month paid internship at one of the global Electrolux design centres.

The competition seeks ideas for products, accessories, consumables and services in three focus areas: Cooking, Fabric Care and Air Purification.

The best submissions will be published on the Design Lab website and can be promoted on social media, thus offering the students an opportunity to reach a global audience. The Electrolux experts will then help to develop and give feedback to these ideas. The winner of the competition will be chosen by a jury of world renowned professionals in end of 2015.

Image: Electrolux's 2014 Design Lab winner, Pan Wang from Central Saint Martins and her concept -Future Hunter-Gatherer.

www.electrolux.co.uk

9th January 2015




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