KBzine: the original kitchen and bathroom industry e-news - since 2002
19th May 2017
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Baumatic launches Easter brand awareness campaign in association with major new cinema release
Baumatic has joined forces with DreamWorks to promote the Easter blockbuster animated cinema release called Home. Starring Steve Martin, Jennifer Lopez, Jim Parsons and Rihanna, the film is released today and will continue its run throughout the Easter Holidays and until end of April.
Targeting families with its associated brand awareness campaign using print, bus-sides, billboards and social media, Baumatic has taken full page advertisements in high circulation family-oriented interiors magazines including Your Home, Style at Home and Home Style to promote its range of fashionable appliances.
There is an opportunity to win a family Water Park holiday to Verona, Italy worth over £6,000. A range of POS materials is available for Baumatic retailers throughout the duration of the campaign and a dedicated page regarding the promotion is on the website:
20th March 2015