KBzine: the original kitchen and bathroom industry e-news - since 2002
23rd February 2018
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Dream Doors an eight-time winner at Franchise Marketing Awards
Kitchen makeover franchise, Dream Doors, has become an eight-time award winner in the Franchise Marketing Awards (FMAs), the national awards ceremony that recognises the franchise industry's most innovative and effective marketing campaigns.
Dream Doors has been a finalist at the FMAs a record 25 times and triumphed in this year's awards against 15 other companies in the hotly contested 'Best Franchisee Marketing Support' category.
The Franchise Marketing Awards are open for any franchised business to enter. Judged by an independent panel of experts, the FMAs reward organisations that have raised their public awareness and, as a result, have achieved sustainable growth in the previous year. This year Dream Doors was acknowledged alongside international household names like Subway and Papa Johns. The winners were announced at the British and International Franchise Exhibition at London's Olympia last week.
Founder and managing director, Troy Tappenden, who sold the company's first kitchen facelift in 1999, was delighted Dream Doors' efforts in supporting its franchisees has been recognised yet again:
"No other brand in the UK has been up for as many awards as Dream Doors, which is just reward for all the efforts we put in to helping our franchisees succeed," he says. "Most of our franchisees don't have any experience of running a business before joining us and they certainly haven't been exposed to the kitchen industry before.
"It is our duty of care to help them coordinate effective marketing campaigns that deliver quality enquiries and, ultimately, more sales. That is why we have invested so heavily in marketing support over the years. In fact, since we entered this year's awards, we have recruited two new marketing executives to provide even more support for our franchisees."
Dream Doors has more than 50 showrooms across the UK and around 60 franchisees in total. 2014 saw more than 5,000 kitchen makeovers completed across the Dream Doors network, and Dream Doors' turnover in 2014 topped £20M for the first time. The average turnover per franchise increased by 20% in 2014 vs 2013.
20th March 2015