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KBSA announces new social media campaign

The Kitchen, Bathroom & Bedroom Specialists Association has announced that its 2015 social media campaign will headline its Twitter (consumer) activity, and it that it has worked with corporate members Glen Dimplex Home Appliances, and Swift Electrical to offer a monthly prize for consumers who retweet.

The campaign is designed to increase awareness of the KBSA and drive traffic to the new KBSA website - which offers a host of helpful tips and hints when considering a new room project - as well as increase the number of followers on social media channels.

Prizes so far have included a Morphy Richards soup maker and a Morphy Richards steam mop; there is a programme of different prizes over the next 12 months.

The social media campaign will work alongside the KBSA's Facebook activities, all planned to drive consumer traffic to the website.

This campaign also supports the launch of the KBSA 'brochure warehouse' where consumers can download consumer brochures from corporate brands such as Neff, Rangemaster and Hotpoint in appliances, and Mereway Kitchens, Sheraton and Mackintosh in furniture, as well as Franke and Blanco sinks and taps.

"It's great when our corporate brands get behind our plans, and we are grateful to GDHA and Swift for their support for this initiative," said Graham Ball, chief executive officer. We hope to take our message right into consumer markets and help as many consumers as we can when they start a new room project."

E: [email protected]
W: www.kbsa.org.uk

10th April 2015