KBzine: the original kitchen and bathroom industry e-news - since 2002
24th March 2017
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Introducing Utopia's all new website!
Utopia Furniture Group says it is delighted to present its brand new website, which details the newly extended product portfolio in a bright, new, easy to navigate format at www.utopiagroup.com
Launched in early July and specifically designed to be user-friendly and very simple to follow, the website has an inviting home page introducing the extensive bathroom and bedroom collections, together with a host of other information, all presented in a logical and accessible format.
With such a vast product range, one of the key requirements of the new site was to allow visitors to view all the images showing a particular range on the same page and also to have an overview of all the additional options available, such as handles and worktops, without having to leave that page.
Another new feature that Utopia expects to be particularly popular is the 'Get the Look' option whereby browsers click on the icon to reveal a list of everything used in the image, right down to the relevant paint reference. 'Get the Look' has been introduced in response to the many calls received by Utopia's Customer Services department from consumers wanting to recreate exactly the effect they have seen in the brochure.
Other brand new features include the 'wish list' facility which enables users to compile a virtual shopping list that they can print and take to a retailer, and an inspirational bedroom and bathroom makeover section where real life makeovers featuring Utopia furniture are presented. Again, experience has shown that consumers relate particularly well to makeovers showing creative solutions to bathroom and bedroom refits in real homes, identifying with familiar planning scenarios. Browsers inspired by the makeovers can use Visualise, Utopia's online planning facility showing three typical layouts, to try out their own combination of styles and colours.
Also new is My Utopia, a far-reaching information hub covering all aspects of interior design and lifestyle. Guest bloggers will share their expertise and insights alongside regular monthly posts from two leading home interiors journalists - Hayley Gilbert and Linda Parker. DIY tips and expert advice from architects, specifiers and contractors all combine to make My Utopia a rich and varied resource for home-owners.
Browsers can also access and download detailed product specifications, brochures and price lists, as well as finding their nearest displaying retailers and requesting samples, Utopia being one of the only bathroom manufacturers still to offer this invaluable service.
Having celebrated its 25th anniversary as a leading British manufacturer in 2014, Utopia's credentials are clearly and proudly displayed on the site, enabling the growing number of customers wanting to 'buy British' to make an informed choice.
T: 01902 406402
10th July 2015