KBzine: the original kitchen and bathroom industry e-news - since 2002
28th January 2020
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Kitchen makeover retailer Dream Doors expands into Ireland
Dream Doors, the UK's largest kitchen makeover retailer, is expanding into Ireland, with the opening of its first franchised showroom in Belfast. The new store owner, Jon O'Hara, will also hold the Dream Doors master licence in Ireland, with a remit to find new franchisees in both Northern Ireland and the Republic of Ireland.
Dream Doors has 58 showrooms in England, Scotland and Wales. Since its launch in 1999, its model of replacing kitchen doors and work surfaces at fraction of the cost of a refit has proved hugely popular with consumers. The company recently completed its 40,000th kitchen makeover and 2015 turnover is up 24% compared to 2014, meaning the retailer is on target to turnover more than £25m by the end of 2015.
"With so many stores across England, Scotland and Wales, expanding to Ireland was the logical next step for Dream Doors," says Troy Tappenden, managing director, Dream Doors. "We have a simple model that is suitable for any market - high quality kitchen makeovers, completed in less than two days and for around a third of the cost of a full re-fit.
"Our growth this year has been the steepest in our history and we have now opened nine stores in 2015 alone. Ireland is a potentially massive market for us, both North and South of the border, and Jon is absolutely the right person to help with that expansion."
Jon O'Hara joins Dream Doors after a long career in retail, working for brands such as Dream Beds and Currys. At Dream Beds he was an area manager with responsibility for all aspects of operations, so he is excited about not only being the first Dream Doors franchisee in Ireland, but also the holder of the Dream Doors master license for the whole of Ireland, meaning he can help grow the business there. He says:
"Dream Doors is a proven success and I think the people of Belfast are going to relish the chance to get a kitchen makeover without weeks of hassle and disruption and at a far more affordable price.
"Lisburn Road is a wonderful location for the first Dream Doors showroom in Ireland, but Belfast really is just the start. The model can work anywhere and we are aiming to have another five showrooms open across Ireland by June 2016."
As well as its kitchen makeover service, Dream Doors will also design and fit an entire new kitchen, as well as offering a host of integrated appliances. All its doors are made-to-measure and of the highest quality, coming in a variety of different styles and colours to suit all tastes.
Dream Doors has won a number of industry awards in 2015, becoming an eight-time award winner in the Franchise Marketing Awards and also winning the 'Franchise Recruitment' award in the 2015 British Franchise Association HSBC Franchisor of the Year Awards, which recognise the UK's most exceptional franchisors.
Troy Tappenden continues... "2015 has been a year of unparalleled success for Dream Doors and our launch into Ireland really sets us up for the rest of the year and into 2016.
"The Irish market is a competitive one, but we can compete strongly on value, product quality and customer service and I'm looking forward to seeing our continued expansion across Ireland."
Dream Doors first opened in Hampshire in 1999 and has become an established and trusted national brand giving a new lease of life to old kitchens. The company currently has a local presence in 59 high streets up and down the UK, and each showroom offers the same kitchen facelift service and vast range of made to measure replacement kitchen doors, worktops and accessories.
11th September 2015