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28th January 2021
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Indesit makes changes at the top
Indesit has announced two structural staff changes within its marketing departments. Piero Pracchi, previously marketing director UK & Ireland, has been promoted to senior director, Brand & Digital Marketing [EMEA], in recognition of his UK success, while Fiona Hope has been appointed marketing director UK & Ireland.
Fiona brings strong brand and consumer experience gained from her role as managing director with SodaStream and her previous roles within Coca-Cola.
"I'm looking forward to becoming an integral part of the team and using my experience to drive growth and market share," she says. "This is an exciting time for the company, which now includes a variety of brands from entry to premium."
Piero adds: "We're pleased to announce the appointment of Fiona. Her experience and results with SodaStream give us real confidence in her ability to continue the success that Indesit Company has within these key markets. I'm looking forward to the next challenge at EMEA level and the extra responsibilities it brings."
18th September 2015