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Opening of new Vitra displays in-store at Nu-Line proves a great success

Dozens of interior designers, architects, developers and guests, flocked to see the unveiling of Nu-Line's dedicated new Vitra bathroom displays at an evening event held to celebrate the opening of the new shop-in-shop which covers an impressive 90sqm at Nu-Line.

It is set to provide a fantastic resource in the city for customers to view and order Vitra's latest products.

Customers were also able to view Nu-line's recently established Radiator Studio showcasing over 80 designs.

Based in fashionable Notting Hill in West London, Nu-Line showcases affordable technology solutions such as the shower-toilet V-care, in addition to Vitra's most stylish bathroom products including modern M-Line furniture, classical Elegance sanitaryware and brassware and the iconic Istanbul range.

Customers can be assured that no matter what type of project they're working on, from affordable housing developments to one-of-a-kind luxury bathrooms, they will find a solution that fits with Vitra at the Nu-Line Bathroom Studio.

"We are at an exciting stage in ourdevelopment and are delighted to be associated with Vitra," said Nu-Line's Director Kevin Witcomb at the event. "Nu-Line has a strong reputation for quality and service and Vitra's portfolio ensures we continue to offer innovative products and versatility to our customers."

Vitra's National Sales Director, Darren Paxford added: "Our involvement with Nu-Line is an-integral part of our strategy to agree collaborations with key outlets where they support the Vitra brand with meaningful displays and purpose.

"We have established a great relationship with the team at Nu-Line and look forward to a mutually beneficially future together."

Nu-Line in Notting Hill began its life as a merchants back in 1965 and has since developed to become a central hub for interior designers, architects and specifiers working in London. The family-run business has established a varied network of dedicated customers over its 50 years, thanks to its friendly and highly knowledgeable team who offer an unbeatable service and a great selection of products.

Extending its services has not been at all detrimental to the merchant side of the business and the directors believe this is because they have continually provided all areas of the trade with the widest possible range of products. It has dedicated branches where superbly trained staff are on hand to provide assistance and help in making the best choices whether it's for top-of-the range bathrooms or simple building and DIY projects.

Nu-Line's company motto is to make the customer experience simple, and stress-free.

T: 01235 750 990
W: www.vitra.co.uk

30th October 2015