KBzine: the original kitchen and bathroom industry e-news - since 2002
28th January 2021
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Hoover provides prizes for new ITV game show
Hoover has supplied a number of prizes to new ITV game show, Pick Me! which started last week.
The three prizes include a 13Kg DWTL413AIW3 washing machine and a HF18XK WIFI fridge freezer from the Hoover Wizard range, which is the UK's first complete family of Wi-Fi enabled appliances, as well as a stylish HGD 93951X 90cm dual fuel twin cavity range cooker in a stainless steel finish.
Owain Harrison, UK head of sales & marketing Hoover Candy Baumatic built-in, comments:
"Pick Me! requested prizes that would make a real difference to the winner's lives so we were delighted to be able to provide a range cooker and appliances from our innovative Wizard range of Wi-Fi enabled appliances."
The new daytime show which currently airs weekday afternoons, sees members of the studio audience quizzed for the chance to win a number of prizes and is expected to attract around two million viewers per episode.
Steve Macdonald, marketing director of Hoover's freestanding division, adds: "Our Hoover Wizard HF18XK WIFI fridge freezer forms part of the UK's first complete Wi-Fi range of kitchen appliances so it seems fitting that it was used for the very first episode of Pick Me!
"Using a Wi-Fi connection, the model allows users to control, monitor and manage their fridge freezer and even sends them a notification if they have left the fridge door open - we are certain it will make life much easier for the lucky winner!"
30th October 2015