KBzine: the original kitchen and bathroom industry e-news - since 2002
11th February 2020
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
SmegZones enhance immersive shopping experience
Smeg is rolling out its own 'shop in a shop' dedicated displays with the aim of supporting independent electrical retailers. SmegZones are the Italian brand's bespoke package of products and displays tailored to fit a specific store's demographic and catchment.
The displays are designed to be a hub for all things Smeg, featuring signature lines such as Classic, Linea and Victoria, and incorporating built-in and freestanding appliances.
The flagship Fenwick department store in Newcastle-upon-Tyne is the latest store to get the treatment and joins Cooks & Company in Newark, Avensys in Gatwick, Purewell Electrical in Christchurch, Borsch Electric in Birmingham and Hanson Electrical in Hull.
Other products central to the SmegZone experience include award-winning Symphony and Opera cookers, single and double ovens, compacts, warming drawers, induction and gas hobs, as well as under-the-counter appliances.
Techies are catered for too thanks to a downdraft extractor, which can be operated via remote control and automatically retracts after cooking. Meanwhile, Smeg's iconic and colourful 50's style appliances act as standalone focal points designed to stop shoppers in their tracks.
Each display is finished with washed oak flooring and illuminated branding and to support the installation, margin, marketing and training support packages are also tailored to each SmegZone's individual needs.
"We're delighted to be investing across the independent electrical retailer channel and our SmegZone shop is already proving very successful in continued brand awareness and sales development," says Paul Barker, retail channel director, Smeg UK.
"We're committed to supporting our dealers offering us extensive product display opportunities within prominent locations in store and look forward to continuing the roll out with more exciting in store displays in the near future."
6th November 2015