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11th February 2020
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Whirlpool awarded consumer Superbrands status
Whirlpool has been awarded the honour of consumer Superbrands status for 2016, confirming its position as one of Britain's most iconic household names.
The matchless accolade is awarded to brands which, after scrutiny by an expert council and a nationally representative sample of 2,500 British consumers, are deemed to have the strongest consumer brand image in Britain.
According to Superbrands, every Superbrand has established the finest reputation in its field. It offers customers significant emotional and or tangible advantages over its competitors, which customers want and recognise. Each brand is voted on according to three criteria: quality, reliability and distinction.
Jennifer Spragg, senior brand manager, Whirlpool remarks: "We are thrilled to be recognised by Superbrands. The acknowledgement offers formidable and significant advantages over our competitors, and adds demonstrable and sustainable value for our customers. It is a superb addition to our achievements and one of which we are genuinely proud."
The 2016 Superbrands case study recognises Whirlpool's investment in innovative technology, making it the world's leading appliance manufacturer. The commitment to continuous investment in design, technology, manufacturing and the community are at the heart of maintaining customer loyalty and retaining its position in such a competitive industry.
Whirlpool is part of Whirlpool UK Appliances. Superior performance, intuitive technology and cutting-edge design are the key pillars of the brand, achieving industry and consumer recognition for its collection of intelligent 6th Sense appliance technology.
Whirlpool UK Appliances is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2014, Whirlpool Corporation generated annual revenue of $20 billion, employs over 100,000 people with 70 centres of manufacturing and technical research and development worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool's European Operating Centre is located in Comerio, Italy.
20th November 2015