KBzine: the original kitchen and bathroom industry e-news - since 2002
28th January 2021
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
British Ceramic Tile evolves its marketing team
British Ceramic Tile has announced three new internal promotions within its marketing team, including two senior positions, following a restructure of its marketing team to reflect the importance of the brand and expansion of its product portfolio in key markets.
Jayne Adamson(pictured left), who has been with the company for the past 12 years, has been promoted from senior product manager to marketing manager and will lead on the company's product portfolio and new product development. Jayne will have responsibility for ensuring all communications are on brand and will head up the sales and marketing strategy for British Ceramic Tile's branded and licensed products via the independents sales channel.
The second senior promotion sees Heidi Normanton (centre) promoted to marketing manager (global) from her position as senior product manager. Heidi will continue to build the company's brand presence within international markets and will be instrumental in supporting the global sales strategy to ensure the growth of British Ceramic Tile's export business.
Kamila Swiatecka (pictured right) has also been promoted to product manager. Kamila will oversee product development for the national accounts team as well as developing further ranges in collaboration with lifestyle brand, Laura Ashley.
Caryn Clarke, British Ceramic Tile's marketing director, says: "As a company we place great emphasis on marketing, with our diverse product portfolio and market proposition central to our future growth.
"Our marketing team has naturally evolved over the years and is closely aligned to ensure the commercial success of the business. With these new senior appointments we can now continue to strengthen our brand and focus on delivering market-leading ranges across all channels from independents through to international customers."
T: 01626 831391
27th November 2015