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18th September 2019
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Ideal Standard appoints new UK sales director
Ideal Standard has appointed Steve Breen as UK sales director. Steve joins from Electrolux, where he served as head of Kitchen Retail & Contracts. He worked across the kitchen retail and house-builder channels - with a high profile client portfolio, including Travis Perkins, Magnet and Homebase, as well as independent kitchen studios and all major house builders.
In his new role, Steve will be responsible for the overall UK sales performance and activities, overseeing the development and delivery of a fully integrated category, channel and customer sales strategy.
Steve spent three years with Electrolux. Prior to that, he held several sales leadership roles with Akzo Nobel Paints, including UK general manager and Europe sales manager, finally as global accounts director-Marine selling to the professional sector in the domestic and international fields.
Dave Barber, Ideal Standard's managing director, says of Steve's arrival: "The appointment of Steve Breen will enable us to build on the growth and successes we have been able to generate in 2015. Steve has strong calibre and his experience will ensure we can further leverage new opportunities in the market and develop the impact of our new product launches."
Steve adds: "I'm excited to be joining Ideal Standard with its well-loved British manufacturing brands; a business with strong heritage that in recent years has continued to evolve and reinvent itself in order to continue to successfully compete.
"2016 will be another important year for the business as we continue our journey to achieve our growth aspirations."
12th February 2016