KBzine: the original kitchen and bathroom industry e-news - since 2002
30th June 2020
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Karonia at KBB 2016: New Look Mistral worktops
"Mistral was launched at KBB 2010 when we presented the industry with our different approach and, thanks to the many, many designers, installers and retailers who have dared to imagine what Mistral can achieve, we have grown to be a market-leading worktop brand," says the manufacturer. "In honour of this, Mistral has a new look as we seek to build on this success and continue the evolution of the brand by improving our offering to customers."
The first step of the new look Mistral branding will be a new consumer brochure to be launched at KBB 2016 (stand M100). The brochure will be an introduction to the limitless creative potential of Mistral, with ideas and inspiration on how consumers can create their ideal kitchens.
The colours of Mistral are a vital part of the creative freedom that consumers and designers have. These colours are all developed with thoughtful consideration to the overall choice offered. At the show, Karonia will be introducing three new colours to enhance the range, adding extra dimensions and choice to ever-popular colour groups.
"To us, KBB 2016 represents a platform on which to build the future," says the manufacturer. "Those designers, installers and retailers who deliver our brand promises to consumers on a daily basis, form a crucial part of our future plans and success.
"Mistral Connect is our retailer support scheme representing our commitment to develop and grow with our customers so that together we can adapt to meet the needs of the ever-more discerning consumer. By further engaging with our retailer network we can provide even more dynamic support delivering a truly functional service that allows retailers to maximise their sales opportunities with Mistral."
Karonia tells us that it is also taking the opportunity to reintroduce Orello Sinks to retailers. It has honed the range, focusing on delivering the winning formula of seamless flush fit sinks in the most popular bowl sizes and formats. Available in a clean, crisp, matte white finish, Orello sinks deliver fantastic aesthetics and are the perfect partner for Mistral worktops.
T: 0845 6580 333
19th February 2016