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31st August 2020
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AMDEA signs up to Government product safety proposals
AMDEA, the Association of Manufacturers of Domestic Appliances, has welcomed the announcement 'Government committed to Product Safety', published yesterday in response to the report prepared by Lynn Faulds Wood which was commissioned by the Department of Business, Innovation & Skills (BIS).
AMDEA is pledging what it says is the domestic appliance industry's staunchest support of the Government's proposals for a Product Safety Steering Group and online 'centre of excellence'.
The report backs AMDEA's strong assertion that both information sharing and good ownership data are crucial if we are to ensure that vital safety news reaches the people who need to know and act on recall advice.
Douglas Herbison, chief executive, AMDEA, hopes that the announcements and the work that will be involved, will strengthen public understanding of the product recall process and prompt more owners to register their appliances.
"Product safety is paramount to all AMDEA members who have wholeheartedly backed our 'Register My Appliance' initiative since its launch last year," he says. "In setting up Register My Appliance, engaging with our members, the public, consumer groups, market surveillance agencies and Government, we have gained invaluable insights which we look forward to sharing.
"We see that Lynn Faulds Wood says in the Foreword to her report, that most unsafe products are often linked to counterfeiting and come into the country via cost-cutting suppliers. Any mechanism set up resulting from this review needs to address this issue too."
The www.registermyappliance.co.uk portal provides quick access to the registration pages of 62 leading brands, representing over 90% of the large white goods sold in the UK. This safety initiative has made significant headway in the past 12 months, receiving tens of thousands of registrations in January on Register My Appliance Day, when some brands increased their registrations as much as 20-fold.
AMDEA members recognise that to prompt a sea change in consumer behavior, sustained collaboration and promotion will be required. This strengthens their commitment to work with the growing number of Register My Appliance supporters, which include the Department for Business, Innovation & Skills (BIS) as well as the Royal Society for the Prevention of Accidents (RoSPA), Age UK, Citizens Advice, Electrical Safety First (ESF), the Chief Fire Officers Association and local Fire and Rescue Services.
19th February 2016