KBzine: the original kitchen and bathroom industry e-news - since 2002
18th January 2019
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
British Ceramic Tile sponsors the UK's first National Tile Week
British Ceramic Tile will be sponsoring the UK's first National Tile Week which will run 11th - 18th April. Just in time for the double May bank holiday where consumers do their most DIY of the year, National Tile Week aims to equip retailers with all the information their customers need to feel confident when choosing and laying tiles.
A number of retailers have been invited to take part in the first ever National Tile Week, with participants receiving exclusive promotions and deals throughout the week as well as the chance to earn extra British Ceramic Tile Rewards Club points. Retailers will then be encouraged to pass on these discounts to their customers to help drive sales at this key time of the year, and will receive a raft of in-store materials full of top tips on tiling from British Ceramic Tile's experts.
The sponsorship of National Tile Week is another step in British Ceramic Tile's plan to nurture relationships with retailers in 2016, hot on the heels of its Rewards Club launch which offers premium retailers the opportunity to get rewards when they order from British Ceramic Tile.
"National Tile Week is a huge step for the company and the tile industry itself," says British Ceramic Tile's marketing manager Jayne Adamson. "It's a week solely aimed at celebrating tiles in all their glory and with the help of our loyal retailers, we hope to help educate the public on the versatility and usability of tiles in the home.
"It's an unmissable opportunity for all."
British Ceramic Tile offers the very best of British design together with quality, value and a serious approach to social and environmental responsibilities. The company supplies an extensive range of ceramic and porcelain wall and floor tiles as well as glass and decorative products to major multiples, national house developers and the trade, including independent tile retailers, contractors and specifiers.
T: 01626 831391
4th March 2016