KBzine: the original kitchen and bathroom industry e-news - since 2002
18th January 2019
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Pronorm on-point with new products to create luxury kitchens
Luxury kitchens demand luxury touches and Pronorm demonstrated its ability to offer just that with the launch of its impeccable new Pro-Tech drawer box system available in a choice of titan aluminium and oak finishes.
Pro-Tech is the top of the range spec in the company's drawer box offering and is precision manufactured from high quality aluminium to give exceptional visual sleekness and functionality.
The very latest product development from Hettich, the Pro-Tech drawer box system features concealed technology meaning that the drawer sliding mechanism is fully shrouded in a slim aluminium sheath and that no screw caps, covers or drill holes are visible.
The nature of aluminium allows it to be tightly folded in manufacture to achieve the super slim, linear drawer sides. The drawer are exceptionally smooth running and have a special cushioning mechanism for soft and silent closing even when carrying their maximum load of 60kg per drawer. The drawers can be precision fitted thanks to their ability to be adjusted in five ways including lateral, height, depth, radial and tilt.
Customers can have an all aluminium plain drawer or have it lined out with oak storage accessories giving them ultra-elegant and functional storage with dividers and compartments for chefs knives, cutlery, utensils, cling film or tin foil, food, bread, vegetables, pans and crockery.
The oak storage system is available as an upgrade and is pre-made in a configuration specific to the width of the drawer. Pronorm offers a choice of drawer widths in 30, 40, 45, 50, 60, 80, 90, 100 and 120cm.
"Our new product developments in the luxury drawer system, floor length 'hide and reveal' pocket doors and new finishes mean that retailers can compete like for like in the upper end of the market against the established names," explained Jason Grinton, UK & Ireland Business Manager. "We've launched these products by strategically evaluating our market goals and by listening to what our retail partners have wanted so that they can close the gap.
"Over the last five years we have overhauled the brand to make it a solid player in the mid to upper end of the market and our new additions show that a Pronorm kitchen offers a very high level of refinement in materials, innovation and engineering.
At KBB, Pronorm demonstrated across its Y-Line, X-Line and Proline kitchen displays, its ability to cater for the luxury purchaser through to the discerning value conscious mid-market consumer looking for German made quality and design. The company's flagship Y-Line range with its handleless design details were on show in an elegant combination of a new solid Oak Planked door with vertical grooving teamed with the company's premium matt lacquer door in White. Paying homage to the Scandi trend was the Proline 128 grid kitchen with new decors of Nordic Light Pine and Fjord Blue, while the company's market mainstream X-Line handleless kitchen featured a vogue combination of warm greys and woodgrains seeing Onyx Grey contrasted with Elm accent panels. This kitchen also showed the new pocket doors in 1300mm width x 1952mm high in White Oak veneer.
Pronorm's kitchen ranges are available in over 100 door finishes and material options offering extensive design and price flexibility.
18th March 2016