KBzine: the original kitchen and bathroom industry e-news - since 2002
15th July 2019
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Calcutta Marble booms as tastes change: Decor of the month from Wilsonart reflects historical design trend
Wilsonart has identified growing demand for white marble effects. There's no coincidence that the enduring design appeal of white marble, just like that of the Taj Mahal so recently visited by the Duke and Duchess of Cambridge, is enjoying a resurgence in kitchen design.
The white marble trend was seen throughout the Eurocucina showcase in April underlining how much this intricate design is back at the forefront of the market.
Wilsonart UK, part of the world's largest manufacturer of laminate worktops, is seeing a marked upturn in it sales of white marble effect Calcutta Marble from the Aeon Laminate Worktops and Backsplashes range, that points to a return to this age old favourite.
Ruby Kiernan, marketing executive for Wilsonart UK explains: "Everyone can recall the gloomy marble effect laminates of the late 70s and early 80s - most kitchens had it. Today's marble-effect laminate work surfaces are a world away from that. Calcutta Marble is a subtle finish, lightly veined and incredibly smooth in a true representation of the real thing at a fraction of the price.
"Marble is a versatile decor that can be used with many cabinetry styles and colours to create both a highly contemporary look and a more classic traditional look. As a result, retailers and builders are specifying our Calcutta Marble in the most luxurious projects because it looks just like the real thing but is far easier to work with - and of course far more cost effective."
Wilsonart UK's Aeon enhanced performance laminate worktops outperform traditional laminate, providing 3 - 5 times more scuff and scratch resistance and three times more wear resistance.
This range of intricate marble designs through to innovative stones is available in 3.6m lengths and finished with a contemporary 3mm post-formed profile.
T: 01388 774661
13th May 2016