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28th January 2021


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Miele crowned Which? Home Appliance Brand of the Year 2016 with "unparalleled" results

* MEILE-ABINGDON.jpgFor the second consecutive year, the German premium domestic appliance manufacturer, Miele, has been crowned Home Appliance Brand of the Year at the prestigious Which? Awards. Now in their 10th year, the awards recognise and celebrate the best businesses that deliver innovation, excellent products and service that score highly in Which? research and testing.

Jess O'Leary, Which? home appliances expert commented: "Miele's strike rate in our testing is unparalleled - 91% of all appliances we've tested are either a Best Buy or Worth a Look."

Simon Grantham, managing director at Miele GB says: "We are thrilled and proud to have once again won the coveted Which? Home Appliance Brand of the Year award. For consumers, it is the highest accolade.

"The award is testament to everyone who is involved with the brand, from product development and brand management through to sales, service, product advice, warehouse and delivery.

"Miele strives to be Immer Besser - Forever Better, passionate about offering consumers a whole host of performance and convenience features that are designed to add real benefits, precise results and make their lives easier."

* MIELE2.jpgThe Which? Awards ceremony took place on Wednesday in London and was co-hosted by TV presenter, Natasha Kaplinsky, and Which? Chief Executive, Peter-Vicary Smith.

The Which? awards are completely independent, with a company unable to nominate itself.

Miele is committed to reliability and durability, combining advanced technology with superior quality. All Miele domestic appliances are tested for 20 years equivalent usage.

Founded in 1899, Miele has always been a family-owned, family-run company, belonging to the Miele and Zinkann families - today each in their fourth generation. The company motto of Immer Besser, meaning Forever Better, underpins every Miele endeavour; it drives innovation through the passion for finding better ways of doing things, and a desire to enrich people's lives and bring pleasure to every household. The product range includes household appliances for laundry, cooking, refrigeration, dishwashing and vacuums, and commercial appliances for laundry, sterilisation and dishwashing.

Miele encourages its UK customers to come and test the products before they make a purchase at the Experience Centres in Abingdon, Oxfordshire or London (pictured). Miele has also developed Creative Living; a range of exciting cooking courses, demonstrations and appliance schools in London and Abingdon. Courses are available for pre-purchase and owners as well as food classes for lovers of great food and cooking.

Miele is the proud supplier of appliances for a wide range of quality hospitals, hotels, restaurants and sport facilities, as well as prestigious residences across the UK and worldwide including The All England Lawn Tennis Club at Wimbledon, Italy's Grand Hotel A Villa Feltrinelli, Vienna's Hofburg Imperial Palace and The Kremlin.


Miele Experience Centre, Abingdon

The Miele Experience Centre, London


27th May 2016

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