KBzine: the original kitchen and bathroom industry e-news - since 2002
30th March 2020
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Messi, Piqué and Turan surprise school kids to give them the dream day of play
Children all over the world dream of having a kick-about with their football heroes and Beko made this dream possible for one group of schoolchildren from an underprivileged neighbourhood as FC Barcelona stars gave them the surprise of their lives.
Lionel Messi, Gerard Piqué and Arda Turan surprised 10 children from a school in Barcelona and joined in with their training session as part of a special day out organised by Beko, Premium Partner of FC Barcelona.
The children, who regularly take part in the FC Barcelona Foundation's FutbolNet programme, were taken by bus to a surprise location - the FC Barcelona training ground - for a special coaching session. However, the biggest surprise came when the trio of international football stars walked in to take part in the session as part of Beko's Official Partner of Play campaign.
While the children were enjoying their dream day playing with Messi, Piqué and Turan, Beko gave their school a makeover by transforming a previously unusable room with new paintwork, furniture, FC Barcelona and FC Barcelona Foundation wall vinyls and brand new Beko appliances to create a vibrant room for them to play and learn in.
Òscar Tàrrega, school principal, is full of praise for the manufacturer, saying: "Thanks to Beko and FC Barcelona, the kids have the opportunity to play in a place that would never be possible. It gives these kids a chance; something to make them happy. The legendary players - I saw them approaching but none of the kids saw it and it was spectacular. The surprise on their faces, they weren't expecting it. It has been a gift."
Jordi Cardoner, FC Barcelona first vice chairman, said: "Working with Beko on this brilliant surprise for the children has been a great experience and we would like to thank Beko for their continued support of the club, the FC Barcelona Foundation and FutbolNet."
Tülin Karabük, Global Beko CMO, says. "Everyone deserves to have time to play in their lives, but for some people this is not always possible," "For children at the school, football and FC Barcelona means everything to them, so Beko teamed up with the club to give the kids the dream day of play at FC Barcelona's training ground and the surprise of their lives from Lionel Messi, Gerard Piqué and Arda Turan. We also left a legacy for the school by creating a new-look workspace complete with new Beko appliances."
FutbolNet is a scheme for 10 to 16-year-olds run by the FC Barcelona Foundation, which works with schools and youth groups in Catalan areas to use football as a tool to promote values such as self-confidence, respect and a sense of responsibility.
Beko's Official Partner of Play campaign is built on FC Barcelona's skilful, attacking football played with freedom and enjoyment both on and off the pitch, a style of play that epitomises the true spirit of football. As a brand, Beko supports people in their busy lives by providing fast, flexible and efficient home appliances, giving them more time to 'play' every day with the spirit of FC Barcelona.
Watch 'Chance to Play' at:
22nd July 2016