KBzine: the original kitchen and bathroom industry e-news - since 2002
18th January 2019
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Virtu has shaker-style down to a fine art...
Recently launched kitchen brand, Virtu, has introduced a shaker-style range of doors to its new collection which come under the 'Artisan' family of kitchens.
Comprising of three door styles, the 'Artisan' family offers some timeless designs characterised by the simplicity of the shaker-style door frontal yet fused with the latest cabinet technology for hard working, high performance modern kitchens.
Like a skilled 'artisan', the new shaker-style Virtu kitchen furniture ranges, are a result of fine craftsmanship, combining high quality British-built rigid cabinets with Italian-designed doors and high specification Vauth Sagel and Hettich cabinet accessories. Solid quartz worktops from Silestone and contemporary lighting from both Leyton and Sensio complete the picture. The result is a classically-inspired, premium shaker kitchen.
The three door styles, Natura, Liberty and Harmony, each offer something different to the consumer. All available in a beautiful range of 20 painted colour finishes, the three fascias allow for a level of personalisation with painted shades ranging from neutral greys to bolder blues and calming greens.
The Natura kitchen (pictured) is made from 100% natural timber - one door available in solid oak and the other, paintable option, in solid ash - and the door is built using the traditional 5-piece construction method. Meanwhile the Liberty kitchen is an oak woodgrain effect door which provides a natural textured finish even when painted.
The Harmony kitchen, features an in-frame effect which injects a contemporary feel to a very elegant shaker-style door.
With a comprehensive range of accessories and clever storage solutions available to team up with the new Artisan kitchen family, Virtu brings together all the quality components to help the retailer create bespoke kitchen layouts for each of its customers.
Available exclusively via PJH, the Artisan family of kitchens can be viewed at PJH's Virtu Showroom in Cannock. PJH takes a partnership approach in working with its Virtu retailers, so offers a comprehensive level of retail support which includes sales training, showroom planning and design advice, competitive display terms, branded POS, literature and websites.
29th July 2016