KBzine: the original kitchen and bathroom industry e-news - since 2002
15th March 2019
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Indesit full time launderette completed over 200 washes at Camp Bestival 2016
Indesit washed over 200 festival goers' laundry loads whilst at this summer's Camp Bestival. The appliance manufacturer attended Camp Bestival for the 3rd consecutive year, and once again gave visitors the chance to get their dirty laundry washed and dried for free, as well as hosting a variety of fun football-themed activities to keep the whole family entertained.
Indesit joined forces with its official partners, Arsenal FC and sportswear brand Puma, to bring the Family Football Experience to Camp Bestival. The Junior Gunner's clubhouse offered face-painting, arts & crafts and two big screens for FIFA tournaments, and the fun didn't stop there, as Indesit also brought the Washing Machine Challenge to the festival at Lulworth Castle, Dorset, where football fans could test their shooting accuracy by attempting to kick footballs into the giant washing machines.
Arsenal stars Jack Wilshere, Lauren Koscielny and Alex Iwobi, who had previously taken the same challenge, were knocked off the leader board by some impressive stars of tomorrow. There was also 5-a-side matches, skills tests and coaching sessions that saw 600 children enjoying a kick-about in the sunshine.
The popular Full Time Launderette featured a bank of Innex washing machines and energy-efficient heat pump tumble dryers, with a team of singing launderetters on hand to complete festival-goers' laundry for free throughout the weekend. The simple one-button 'Push&Wash' system, seen on the washing machines, makes the chore of laundry hassle-free - just push the button and the machine automatically starts a 30 degrees C, 50 minute daily wash cycle.
"We were thrilled at how popular the Indesit Full Time Launderette was again at this year's Camp Bestival," says Sam Johnson, brand manager, Indesit UK & Ireland. "Our washing machines were running at full capacity for the entire festival, with so many families ?
very pleased to have the hassle of festival laundry taken care of for them, helping to save them time, money and effort so they could concentrate on enjoying the festival.
"The Indesit Family Football Experience, in association with PUMA and our official partner Arsenal FC, was also a great success. We saw families queuing from the early hours to make sure they got the chance to participate in all the activities, and we were very impressed at the level of talent and precision the next generation has to offer."
T: 0800 921 922
5th August 2016