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28th January 2021


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Haier brings splash of personalised colour to combi-fridge freezer range at IFA 2016

* Haier-name-your-colour.jpgHaier used IFA 2016 to showcase the first custom colour, combi fridge-freezer, which allows customers to select their preferred colour from a nearly unlimited palette for perfect integration into any interior. Haier tells us it is the only home appliance manufacturer to offer this new customisation feature, which is available exclusively with the company's 60 and 70 Series combi fridge-freezer models.

Pierig Bouret, European Project Manager at Haier Europe, said: "We are always looking for new ways to please our customers which is why we're pleased to announce brand new customisation options on Haier's 60 and 70 Series combi fridge-freezers.

"In the highly competitive home appliances market, small variations in colour and design can have a decisive influence on consumer purchasing decisions. By offering customers the opportunity to tailor selected products to suit their personal taste and requirements we are ensuring that Haier appliances fit seamlessly into the unique interior of every home."

Haier's latest customisation initiative delivers on the growing consumer demand for greater choice and variety to reflect their individual needs and personality. Haier's ability to adapt quickly to evolving market trends is a reflection of its agile manufacturing process which makes customer-centric design a reality.

A dedicated website allows customers to select their desired colour from a virtually limitless palette of colours with delivery of their customised combi fridge-freezer guaranteed within three months. Available uniquely to the consumer market for now, Haier's custom colour design will soon be extended to retail distributors.


9th September 2016

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