KBzine: the original kitchen and bathroom industry e-news - since 2002
20th July 2019
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Dream Doors and Articad: a partnership for growth
Dream Doors has selected ArtiCAD as its CAD partner not only for the company's headquarters but also as the preferred design solution for its UK-wide network of franchisees. Dream Doors has invested in three of the company's products: ArtiCAD-Pro, the company's flagship KBB CAD design software, Room Styler (the visualisation tool) and Pan360 (panoramic viewer).
At the Dream Doors headquarters in Hampshire, the use of ArtiCAD-Pro will enable the company to build a kitchen for each of its doors, in each different colour so that customers can much more readily see the different styles and effects. The photorealistic quality of the visuals will also allow them to be used in the company's printed brochures. ArtiCAD Room Styler is used as a 'teaser', to generate sales leads for the franchise network.
Mark Kennard, SEO executive at Dream Doors is responsible for, amongst other activities, the company's web site, online search visibility, digital marketing - and how to automate and streamline processes and activities for the benefit of Dream Doors' franchise network.
"We are keen to push CAD as a sales tool to our network of franchisees," he says. "Although all our franchisees are independent businesses that are free to make their own choice of software, the ones already using the ArtiCAD-Pro software are ranked amongst our top performers in terms of their sales success.
"We were also acutely aware that those using a different CAD package had received poor levels of support from the supplier, with several of them giving up using the software altogether.
"ArtiCAD was clearly a company that could provide great support for our customers, combined with a product that was extremely simple to use."
From now on all new franchisees will receive ArtiCAD-Pro as part of their contract with Dream Doors, with an option to take on RoomStyler and Pan360 if they wish. All training and support for the Dream Doors franchise network will be provided directly to them by ArtiCAD. A programme of education and promotion is also being put in place to encourage existing franchisees to adopt or change to ArtiCAD-Pro as the company's chosen CAD solution.
"We see CAD as an important sales tool and want to make sure our franchise network really appreciates what it can deliver for them," adds Mark.
Founded 17 years ago, Dream Doors now has 70 franchisees and a target to increase this to one hundred in the near future. Dream Doors' primary business is the sale and installation of replacement doors. Last year the company sold to its 40,000th customer; this year the number is already at 50,000 with an estimated turnover of £40m.
ArtiCAD's design software produces accurate working plans which automatically generate elevations, multiple 3D perspectives, photorealistic impressions, VR presentations, detailed parts lists and costings - all in less than 10 minutes from scratch.
T: +44 (0) 1923 888101
30th September 2016