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30th June 2020
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Celebrate the trend for the 'fifth wall' with the Feature Floors collection from the House of British Ceramic Tile
There's a new design movement sweeping through homes. First it was the feature wall; then it was all about the ceiling. Now it's the 'fifth wall'; floors that demand serious attention. Gone are the days of plain surfaces without personality, today's floors are much more visually exciting with ceramic tiles now delivering the wow factor.
Tapping into the trend for the 'fifth wall', the House of British Ceramic Tile has introduced three new ranges to its Feature Floors collection - Henry, Alfred and Distinction. Launched to provide retailers and consumers with something different, these latest ceramic tiles offer an inspiring range of designs from opulent marble effects through to traditional geometric patterns.
"Floors are now as much a feature as walls with consumers looking to make a statement from floor to ceiling, explains British Ceramic Tile's marketing manager, Jayne Adamson. "Where once floors were understated and a mere backdrop to other star acts in the room, floors now speak for themselves with pattern, colour and texture featuring strongly."
Made using the latest HD inkjet technology, the new Henry and Alfred designs combine highly decorative patterns with on-trend tones of grey and beige. Bold and dramatic, Henry's three tone geometric design adds real depth to floors. Available in a grey or beige colourway in a 498 x 498mm size, the tiles can be laid to create a variety of looks from exploding star patterns to 3D geometric effects.
More Victorian in styling, Alfred's patchwork effect tile has a traditional feel with nine discreet patterns combined into one design. Also available in a grey or beige colourway, the range is incredibly easy to install, delivering an understated, sophisticated, repeating design. Available in a 331 x 331 size.
"Tiled floors have stood the test of time. From their early origins thousands of years ago, decorative tiled floors have adorned homes becoming the 'go to' option when looking at kitchen, bathroom and hallway floor coverings, adds Jayne. "Patterned tiles in particular have risen in popularity bringing with them a fresh perspective."
The luxe look of oily marble has also enjoyed a renaissance. No longer confined to expensive kitchen or bathroom fixtures and fittings, marble effect tiles are ideal for those looking for an opulent, refined looking design scheme, minus the hefty price tag.
New to the Feature Floors collection, Distinction speaks for itself. Created using HD inkjet technology, this stunning tile is made from ceramic but faithfully reproduces the classic elegance of luxurious oily marble with a classic grey and white colourway. Distinction also features subtle mineral iterations that add further intrigue to this incredibly versatile tiled flooring. Distinction is available in a 498 x 498mm format.
New to the collection for 2016 is Hex. Bringing a new dimension to rooms, the
Hex collection embraces the trend for hexagonal shapes. With a monochrome colour palette of black, grey, white and cream, the Hex tiles can be used together in sweeping blocks of colour or mixed and matched together offering maximum design flexibility. Made from porcelain, Hex is suitable for floors and walls. Each 175mm x 202mm tile is extremely hard-wearing and comes in a gloss or matt finish.
13th January 2017