KBzine: the original kitchen and bathroom industry e-news - since 2002
18th September 2019
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Mereway going for growth with Trend
Tyseley-based kitchen, bathroom and bedroom manufacturer Mereway Group is looking to grow its Trend Interiors brand in 2017, increasing turnover by 50% and taking market share from the builder and self-build sectors.
"We have ambitious plans for growth," says sales & marketing director Graham Jones. "There is a gap in the market for a quality product and service that is affordable and easy for customers to buy via their builders and installation professionals.
"Our Trend brand offers a superior specification than other builder/DIY options currently on the market and covers, kitchens, bathrooms, bedrooms, worktops and home media, something that is not currently available from any other company."
Trend Kitchens was launched in 2013 with a modest first year turnover, followed by bathroom and bedrooms with media furniture and UrbanTop worktops being launched at KBB in 2016.
The products are designed and manufactured across four production sites near the Tyseley headquarters. Mereway also supplies a network of about 500 independent retailers with its Mereway branded products from this location.
"Trend is the first multi-channel brand to be offered at such quality and we are confident that there is demand for a better service than that which has previously been available for this sector," adds Graham.
"We are introducing an exciting partnership agreement, My Trend that rewards those that are displaying partners but also has discounts available for none- displaying partners. ?
"A new website will be launched later in the year that that will make planning and ordering online simple and stress free."
T: 0800 028 4466
20th January 2017