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28th January 2021

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BSH announces the appointment of sales director, Kitchen Independent

Tristan Sherlock has been appointed as BSH sales director, Kitchen Independents. He will take responsibility for the development of the Bosch, NEFF and Siemens brands, and the largest field sales team in the industry dedicated to the independent kitchen specialist.

Tristan has a wealth of experience within the industry, and several years of success with BSH in his capacity as the regional business manager in London & South of England. He rejoined BSH in 2012, after previously working for the company as an area business manager between 2005 and 2010.

Simon Jones, Director BSH Kitchen Division says of Tristan's appointment: "This will strengthen the already successful BSH team dedicated to the independent kitchen specialist, and will further support our development as the clear market leader within the sector."

Tristan says of his new role: "I obviously feel extremely privileged to be given the opportunity. With so many new innovations and initiatives on the horizon for the Bosch, NEFF and Siemens brands, it's an incredibly exciting time for the Company as well as our customers."

One of Tristan's first challenges will be to oversee the successful introduction of a number of new product innovations in Spring 2017, and help to support the forward thinking independent kitchen specialist to optimise the unique opportunity provided by the BSH HomeConnect appliances within the wider connected home.

T: 01908 328 500
W: www.bsh-group.com

10th February 2017