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KBzine: the original kitchen and bathroom industry e-newssince 2002
28th January 2021


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New research by whirlpool reveals families seek to maximise lifestyles

* New-research.jpgNew research commissioned by Whirlpool, has found that consumers are actively seeking out ways to improve their quality of life, to concentrate on what really matters to them.

The international quantitative study polled 2400 consumers, to understand lifestyles, tastes and changing attitudes towards housework and cooking.

With 84% of respondents reporting they demand greater simplicity in their lives; the research demonstrates consumers are continually seeking out ways to free up more time. Further, the research finds that consumers see appliances and innovations in the kitchen as a way to help streamline domestic life while remaining intuitive.

In line with the cultural shift of cooking becoming more of a lifestyle activity and leisure pursuit, the research divulges that 64% of the respondents crave domestic appliances to help make cooking more enjoyable. Also 50% of the respondents hunger for their cooking appliances to help guarantee better cooking results. One fifth of the respondents disclosed a preference to household appliances that could proactively guide them to those results, demonstrating a growing awareness and interest in assisted cooking features.

Across a broad scope of lifestyles and personalities, the research demonstrated that consumers are seeking out ways to free up more time for themselves.

With these results in mind, Whirlpool is continually developing smarter cooking solutions that assist in making cooking more enjoyable and further guarantee better cooking results. The Whirlpool SmartCook induction hob, for example brings together the most advanced 6th Sense technology with a modern design - and, for the first time, includes built-in culinary expertise. Through an intuitive touch interface, the user is guided through every step of the cooking process to perfectly created dishes.?

The hob makes it possible for the consumer to make the most of both time spent in and out of the kitchen. The built-in culinary expertise is the perfect addition to the kitchen for those who wish for the best results, either to focus on achieving even more creative expression in the kitchen or those who simply wish to save effort when cooking.

"Consumers are taking positive steps to make more time for those things that matter most to them," says Jennifer Taylor, senior brand manager, Whirlpool. "From the research, we are seeing an emerging trend of consumers who are actively seeking innovative ways to minimise the workload of domestic activity."


17th February 2017

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