KBzine: the original kitchen and bathroom industry e-news - since 2002
11th February 2020
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'Organisational Business Communication' with Sirius Buying Group preferred suppliers
Helping to bridge the gap between manufacturer and retailer, Sirius Buying Group, one of the industry's major buying groups of electrical appliance and kitchen retail, proudly highlights its mutually beneficial alliance with kitchen appliance and furniture brand Caple, and one of the UK's largest independent showrooms in South Wales, Enterprise 2000 (Swansea).
Sirius has been working closely with long-established preferred supplier Caple, to promote its kitchen furniture as a new avenue for retailers to develop in their businesses as another opportunity for increased margins. Caple has already demonstrated the power of effective and organisational business communication to allow for a successful and transparent distribution chain.
Bringing value to every level of business, from manufacturing to retail, being a 'preferred supplier' to Sirius and as a member of the buying group, has allowed Caple to assist its retailers on a much greater scale with the creation of a co-operative strategy that benefit itself and its retail partners. For instance, dedicated kitchen and appliance retailer, Enterprise 2000, offers over 30 years in business and is able to boast one of the biggest selections of products in South Wales.
Enterprise 2000 has the support of Caple, a premium brand it supplies and greater still, a fiercely independent and competitive buying group that oversees both the kitchen and electrical retail sectors. In light of bringing increased retail advantage at both ends of the spectrum, Caple and Enterprise 2000 work together to bring novel consumer incentives that are made possible by Sirius's ability to pass on increased profitability, market share, appeal and accessibility to its members. For instance, with every new kitchen order over £4000, Enterprise 2000 is able to offer its customers £300 worth of Caple appliances.
"We are renowned for providing a consistently high level of service to all our retailers," says Danny Lay, managing director at Caple. "We have worked with the Sirius Buying Group for eight successful years and members, such as Enterprise 2000, benefit from a variety of incentives from exclusive buying terms to preferential appliance displays.
"Our comprehensive portfolio of products ranges from high-performance appliances and kitchen furniture to stylish sinks and taps."
Colin Jones, managing director at Enterprise 2000, says: "Categorised as an official Caple stockist, our kitchen and appliance centre has become fundamental to maximising sales, operations and improving our 'customer experience'.
"As one of the largest retailers in South Wales, we are confident to continue our growth throughout 2017, especially with the support of Caple and The Sirius Buying Group assisting us in offering exceptional consumer incentives and product ranges."
Steve Jones, commercial director at The Sirius Buying Group remarks: "Our role as buying group is to set a high standard of retail, practice, innovation and education. We are continually working to improve and set an industry framework to ensure growth amid high quality manufacturing and supply. With continued backing and loyalty from leading manufacturers like Caple, and retailers, Enterprise 2000, we will continue to encourage excellence for both kitchens and appliances across the UK market."
Image, (from left): Danny and Steve with Darren Scott, national business development manager, Sirius
31st March 2017