KBzine: the original kitchen and bathroom industry e-news - since 2002
31st August 2020
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Belling announces major consumer cashback campaign for Sensicare Collection
Leading appliance manufacturer Belling has unveiled a major consumer campaign to support its recently launched Sensicare laundry collection.
The three-month campaign is aimed at creating consumer awareness and demand for the Sensicare collection and underlining Belling's 'Inside Every Great Home' message. The campaign, running from April 1st to June 30th, features a cashback scheme, offering up to £100 back on selected Sensicare washing machines, tumble dryers and dishwashers.
Retailers will benefit from extensive in-store merchandising, on and offline trade advertising, digital remarketing and an increased online presence, including social media targeting.
The cashback scheme will be run via the Belling website, with incentives of between £30 and £100 depending on the product.
"Belling is so much more than just a cooking brand and the launch of our Sensicare collection has further broadened our offering in terms of home appliances," notes Jonathan Casley, commercial director for Belling's parent company Glen Dimplex Home Appliances. "With this in mind we have evolved our strapline to 'Inside every great home' to show how serious we are about becoming the mid-market home appliance brand of choice.
"This campaign will reach out to those who are already familiar with, and loyal to, the Belling brand and introduce it to a new raft of consumers. Laundry products are not always an aspirational purchase - more often they are a distress purchase - so the cashback scheme will hopefully soften the blow of unplanned expenditure."
Sensicare products included in the cashback campaign include 7kg and 8kg washing machines; 9kg and 10kg washing machines with inverter motors - which carry a 12 year parts guarantee and are 30% more efficient than an A+++ product; a washer dryer, also with inverter motor; a condenser tumble dryer and a heat pump tumble dryer; plus a 15-place dishwasher.
More details on the cashback scheme are available from:
7th April 2017