KBzine: the original kitchen and bathroom industry e-news - since 2002
28th January 2021
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National Tile Week gets retailers on board to celebrate best of British design and manufacture
Back for the second year running, National Tile Week has seen success with national and independent retailers, supporting tile sales over the double Easter bank holiday weekends.
Backed by British Ceramic Tile and Tile Giant, the campaign took a stronger consumer approach than in its previous year, but still focused on driving tile sales during the peak DIY trading period.
This year saw an impressive increase in the number of retailers involved with the campaign climbing from 60 retailers in 2016 to over 300 participating partners, including over 100 Tile Giant stores. Retailers were given a range of exclusive promotions and discounts from British ceramic tile for the duration of the campaign, as well as promotional materials to use in store, offering advice and guidance from tile and DIY expert, Julia Kendell, who fronted the campaign.
Retailer specific events were held nationally throughout the week at British Ceramic Tile establishments, with one at the company's London Hub in Clerkenwell and one at the Northern Hub in Bradford. Julia made an appearance at the London Hub, to discuss tiling trends and how these are influencing the specification markets, from retailers, through to architects and designers.
British Ceramic Tile is the UKs leading ceramic and glass tile manufacturer. With three locations nationwide in London, Devon and Yorkshire, the company offers a design-led, market-leading portfolio of wall and floor tiles, supplying directly to national and ?independent tile retailers, housebuilders and specifiers, as well as exporting overseas.
21st April 2017