KBzine: the original kitchen and bathroom industry e-news - since 2002
16th October 2019
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Howarth At Home has recipe for success at Laura Ashley kitchen collection Stockist Awards
Howarth at Home has swept the board at the new Laura Ashley Kitchen Collection Stockist Awards for its work promoting and selling the Laura Ashley Kitchen Collection.
The specialist division of Howarth Timber and Building Supplies won the 'Commitment to the Brand and Its Development' accolade and was a finalist in both 'Showroom of the Year' category for its Leeds branch, and the Online and Social Innovation category.
"The Laura Ashley Kitchen Collection by Symphony offers our customers the high quality that they expect from Howarth at Home products and we have invested significantly in supporting the brand in recent years," explains Howarth at Home kitchens category manager Ratinder Sandhu.
"We're very proud that our efforts have been rewarded, and that our strategy of creating superb showrooms and using digital marketing and social media to promote the range to customers has been recognised."
Stewart Marshall, group brand development manager, Symphony, says: "Howarth at Home was selected from all our Laura Ashley Kitchen Collection retailers to win this award because we could see there was a clear vision for investment in new showrooms coupled with a commitment to developing the brand.
"We look forward to watching Howarth at Home's continued success through opening new showrooms and providing a wider audience access to Laura Ashley kitchens."
Howarth at Home has been a preferred stockist of the Laura Ashley kitchen collection since January 2016, shortly after Symphony launched the collection. Howarth Timber and Building supplies now has Howarth at Home showrooms at 11 of its branches across the country with plans to roll the collection out to more branches in 2017 and beyond.
Most recently, Howarth at Home launched a new showroom at its Leeds branch to showcase the new range of contemporary and traditional Laura Ashley kitchens, together with an impressive collection bathrooms and bedrooms.
2nd June 2017