KBzine: the original kitchen and bathroom industry e-news - since 2002
11th February 2020
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New appointment for the Whirlpool brand
Catherine Balderson is the new brand manager for Whirlpool UK Appliances. Previously customer marketing manager for the company's New Business Home Delivery Channel - which included supporting Shop Direct and Tesco - Catherine brings extensive account experience to her new role. Prior to her time at Whirlpool she was National Account Manager with SodaStream.
"My previous role with Whirlpool is great grounding and has given me an excellent insight into the commercial and marketing side of the business," she says. "This depth of knowledge will enable me to progress and execute the needs of the brand effectively, including working with retailers to broaden distribution, raise awareness and selling the benefits of the brand."
Ian Moverley, Brand Communications Director, Whirlpool UK Appliances Ltd., says:
"Catherine's appointment will bolster what is already a strong and talented team and we're delighted to have her on-board.
"The business climate remains challenging, however, with the Whirlpool brand's premium positioning, a raft of confident and successful retailers to work with, we look forward to increasing the consumer preference for the brand, driving footfall and sales."
23rd June 2017