KBzine: the original kitchen and bathroom industry e-news - since 2002
28th January 2021
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New brochure for Vitra Designer Collection
The VitrA Designer Collection has a new 450 page full-colour glossy brochure. The new perfect-bound 2017 directory provides the company's 180 plus specialist Showrooms of Excellence and contract customers with an easy-to-use bathroom manual each of VitrA's designer bathroom pieces.
The VitrA Designer Collection brochure highlights seven new ranges, launched at ISH in March, which are now available in the UK.
Within the silky pages, consumers and partner-retailers can view a practical guide to products in all bathroom categories, alongside profiles of VitrA's independent designers which include Ross Lovegrove, Sebastian Conran and Christophe Pillet to name just three. A dedicated bathroom planning space is included along with details of Blue Life, VitrA's environmental credentials and a visual timeline of VitrA's global milestones.
Margaret Talbot, marketing manager for VitrA explains: "This is a quality brochure - a buying guide of course, but it has been designed and printed to reflect the quality of the brand and the designers associated with it.
"Making sure it was simple to navigate and comprehensive in terms of information; technical, aesthetical and full of ideas with retail prices, was a top priority for the marketing team."
VitrA Designer Collection is available from Showrooms of Excellence. For more information:
T: 01235 750990
28th July 2017