KBzine: the original kitchen and bathroom industry e-news - since 2002
17th August 2018
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
British Ceramic Tile introduces a contemporary Laura Ashley splashback collection
British Ceramic Tile and Laura Ashley have once again collaborated, combining their finely-honed design skills to launch a new collection of glass splashbacks.
Featuring a considered palette of colours and designs, the sophisticated new splashbacks have been introduced to tone beautifully with the Laura Ashley Kitchen Collection, paints, tiles and home accessories, and provide retailers with an easy solution to create a premium kitchen with minimal added cost.
Crafted with expert care and attention, the splashbacks can by styled to be the centerpiece of the room complementing any existing design scheme, or chosen to blend in perfectly with an exclusive Laura Ashley Kitchen.
The range features eight sophisticated colour options: mineral grey, pearl white, midnight, pale biscuit, eau de nil, pumice, copper and charcoal. Delivering an unrivalled depth of colour, the splashbacks instantly capture and reflect the light, opening up space in the kitchen; four of the splashbacks have a subtle shimmering metallic effect bringing an extra dimension to walls for a more contemporary feel.
The collection also offers splashbacks featuring four statement prints, each available in two tonal colour options: Mr Jones, Wicker, Lisette and Oriental Garden. Selected from Laura Ashley's archive and Home collection the prints have been faithfully reproduced on glass to create a focal point in the kitchen no matter what the style.
Designed to fit the limited space between the hob and cooker hood, splashbacks are ideal for creating a statement while being incredibly easy to clean and maintain. Made from toughened glass, the collection can withstand the highest cooking temperatures without any fear of the glass cracking and can be wiped clean with a damp cloth. Supplied with a self-adhesive backing that can be peeled off and applied ?directly to the wall, the splashbacks are easy to fit, although retailers should advise customers that proper wall care is essential, and for the simplest and quickest installation, the wall underneath should be in good condition.
Jayne Adamson, marketing manager at British Ceramic Tile comments: "The Laura Ashley collection has been a best-selling range for retailers, as it resonates well with homeowners looking to bring Laura Ashley styling to their homes.
"We are expecting to see a positive response to the new collection of splashbacks that offer an easy-to-install solution, designed to deliver the ultimate finishing touch. The range is also easy to merchandise and simple to sell, completing the kitchen design dream."
The collection is supported by a number of selling tools for retailers, including inspirational roomset photography to capture the attention of customers, and a 100x100mm colour swatch box showcasing the variety of splashback designs and colours on offer.
The Laura Ashley Splashback collection comes in a range of different sizes to work with a variety of cooker sizes from AGA's and range cookers, through to standard ovens.
Statement prints are available in 600x750mm, 900x750mm.
Core Palette and Metallics splashbacks are available in 600x750mm, 900x750mm or 990x750mm (special order).
British Ceramic Tile is the UKs leading ceramic and glass tile manufacturer. With three locations nationwide in London, Devon and Yorkshire, the company offers a design- led, market-leading portfolio of wall and floor tiles, supplying directly to national and independent tile retailers, housebuilders and specifiers, as well as exporting ?
T: 01626 831391
8th September 2017