KBzine: the original kitchen and bathroom industry e-news - since 2002
9th November 2019
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VitrA stars at Designjunction
Designjunction (21st - 24th September) is London's most prestigious design trade show presenting over 200 brands and attracting over 27,000 visitors over the four days of the London Design Festival - and VitrA will be making a real impact.
This year, tiles from VitrA 's Pro Arkitekt and Miniworx series will be playing a starring role in an installation from international designer Adam Nathaniel Furman for Turkish Ceramics designed to promote the ceramics industry from Turkey.
Description generated with high confidence, Gateways is a ceramic installation consisting of four gates that draw people to wander through and experience the various views at the centre of the enfilade perspective.
Set to be the central feature for Granary Square with Central Saint Martin's (UAL) as backdrop, the 4m-high and colourfully-tiled gates reference architectural interiors and facades - from London's famous underground stations to the beautiful facades of Ottoman architecture, in a bold and contemporary language.
Tiles from VitrA are being used for two of the gateways. The Pro Arkitekt tiles are in rich dark green, light green, yellow, dark red and orange to reflect the glory of traditional Ottoman design, while the Miniworx tiles are in striking black and white.
"We are excited to be associated with this project," comments marketing manager for VitrA Margaret Talbot. "The Turkish ceramic industry is one of the largest in the world.
"As significant part of that industry, VitrA is a foremost supplier of tiles and ceramic bathroom products to 75 countries across the globe. It's wonderful to see VitrA represented in such an innovative and influential show here in the UK."
15th September 2017