KBzine: the original kitchen and bathroom industry e-news - since 2002
31st August 2020
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Hotpoint launches dishwasher promotion
Hotpoint has partnered with Procter & Gamble to offer consumers a free supply of Fairy dishwasher tablets. The promotion is available on the purchase of a selected model from the range of Hotpoint dishwashers and applies to purchases made until 31st December 2017. Consumers will receive a three months' supply of Fairy Platinum dishwasher tablets.
Retailers have access to a raft of point of sale material to support and alert consumers in-store to the promotion, which is available via their Hotpoint account manager.
"We hope this promotion will promote dishwasher sales and to increase dishwasher penetration here in the UK," says Jennifer Taylor, senior brand communications manager, Hotpoint. "By supporting the retailer at the point of sale, we hope this promotion will help to educate consumers that a dishwasher can clean even the toughest baked-on food without the need of pre-rinsing.
"Furthermore, the promotion aligns perfectly with our new range of freestanding and built-in dishwashers. The new range of dishwashers is well-crafted, with a clean-line design and finished with distinguishing details that add a touch of prestige. Technological innovations offer unprecedented flexibility; offering excellent cleaning results and striking performance."
The new 3D Zone Wash feature ensures precise cleaning, directing the water to exactly where it is needed, and increasing the cleaning power to the targeted area by up to 40%. Tackling even the toughest soiling, and offering impeccable cleaning results, 3D Zone Wash completely eliminates the need to pre-rinse the dishes.
Full terms and conditions apply and can be found at:
29th September 2017