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AEG launches Grassroots Rugby campaign to win free kit and laundry packages

* AEG-Grassroots.jpgSchools and junior rugby clubs throughout the UK are being given the chance to win their team an Ultimate Kit and Laundry Package, as part of a campaign backed by England rugby legends Will Greenwood and Austin Healey.

The campaign, what began on Monday, has been launched by AEG, the premium home appliance brand that combines advanced technology with award-winning design. It will see 50 grassroots rugby teams selected to receive the kit and laundry packages, each of which includes 22 bespoke Samurai Sportswear rugby kits, as well as a top-of-the-range AEG washing machine and tumble dryer.

To apply, simply fill out an application form at aeg/co.uk/grassroots and 50 lucky teams will be selected. In addition to the free kit and laundry products, each team will also have the chance to win some amazing prizes, including:

- A once-in-a-lifetime opportunity to train with Martin Johnson's England Rugby Team

- A training day at Twickenham with Austin Healey and Will Greenwood

- Training days with England Rugby Legends at the winning team's home ground

- A holiday to the 5* Forte Village resort in Sardinia

"It's fantastic that AEG is supporting grassroots rugby," enthuses former England rugby star Austin Healey. "It's so important that youth teams are given all the backing possible - they're our future stars. These kit and laundry packages are of the highest quality and I urge every team in the UK to apply."

AEG's UK Head of Marketing Graham Bremer says:

"We're supporting grassroots rugby by offering teams a high-quality custom-made kit, washing machine and tumble-dryer, in the hope they can redistribute the costs that would normally be spent on sportswear and laundry towards training and other facilities for the club.

"At AEG, we're keen to put our products to the ultimate test and demonstrate the technology we have invested in the washing process. And what better way than washing dirty, muddy kits after a tough match?"

The campaign is open to all teams under the age of 16 at rugby clubs and schools, anywhere in the UK. Anyone can apply for the kits, whether they are a coach, parent or fan of the team. Those under 16 years of age should ask a parent or guardian to apply on their behalf. Simply visit www.aeg.co.uk for full details of the competition and to submit an application.

Applications from teams will be accepted via the website from until 20th May 2011. Successful teams will be notified on 23rd May 2011.


8th April 2011

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