KBzine: the original kitchen and bathroom industry e-news - since 2002
18th January 2019
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Success for Whirlpool's National Quiet Day campaign
Whirlpool's second annual National Quiet Day, which took place on 14th September, resulted in tremendous success, reaching over 162 million consumers.
The National Quiet Day inititative, which was established in 2016, highlights the problem of noise in UK households and how it can be damaging to our wellbeing.
Engagement with social media, the local and national press and a variety of consumer competitions, all facilitated the wide-spread reach of the campaign, increasing brand awareness and encouraging retailer footfall.
Whirlpool also supported CPSL Mind, a mental health charity, and its new service, The Sanctuary, which is a safe haven for anyone experiencing a mental health crisis.
Catherine Balderson, Brand Manager, Whirlpool says: "Whirlpool is committed to providing superior performance that is coupled with leading edge design. The Supreme Care range of laundry appliances encompasses the quietest spin cycle on the market (FSCR 10432) and we are recognised for our innovative and quiet technology.
"The National Quiet Day campaign has increased noise awareness amongst consumers and we hope this has helped to drive footfall for our retailers. The engagement this year has been phenomenal and we are looking forward to seeing the initiative develop in years to come, as we continue our commitment to deliver superior performance and raise noise awareness."
3rd November 2017