KBzine: the original kitchen and bathroom industry e-news - since 2002
28th January 2021
Rearo launches new range targeting the bathroom makeover market
A family-owned Scottish manufacturer has launched a new range of shower wall panels to target the growing demand for a design-led, 'straight over tiles' solution to upgrade bathrooms.
Glasgow-based Rearo believes the new range will accelerate demand for luxury shower panels which do away with the need to replace tiles.
The company is targeting sales of more than £5m in the first year, thanks to its UK-wide distribution and sales network, complemented by branch showrooms for walk-in trade and personal customers.
The new 'Selkie' waterproof panel system can be installed in a day, and can be fitted straight over existing tiles, reducing labour costs by around 50%.
The company consulted with designers in Germany and Scotland to create an exclusive range of 30 decors in the latest palettes.
"Our new Selkie range is a luxurious alternative to tiling, and is a one-stop, no-mess solution with a 10-year guarantee," says managing director of Rearo, Graham Mercer.
"We make the wall panels right here in Glasgow and hold the entire range in stock, meaning customers can receive their order within 48 hours."
Rearo currently boasts a £10m turnover and around 100 employees. From its Glasgow HQ, the company designs, manufactures and fits beautiful and durable worktops, wall panels and flooring for commercial use as well as domestic bathrooms and kitchens.
1st December 2017