KBzine: the original kitchen and bathroom industry e-news - since 2002
21st September 2018
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
British Ceramic Tile takes customers on a tour with tiles
When is a biscuit not a biscuit? When it's a tile. It's all these small details and more that are brought to life in British Ceramic Tile's new corporate video, launched to the trade this month.
A company obsessed with the small things that make a big difference, British Ceramic Tile has launched a new corporate video to give retailers and buyers a real insight into the factory and its state of the art manufacturing processes.
Viewers are taken on short but sweet tile making journey from raw material stage through to creating the tile biscuit and decoration techniques.
Head of retail marketing and brand for British Ceramic Tile, Jayne Adamson, says: "Our workforce, our factory and our tiles are the driving force of the business. There is so much that goes on behind the scenes at our Devon site that the only way to truly communicate our strengths is through video.
"We wanted to capture the passion and obsession we have for tiles at every stage during the journey, highlighting facts such our locally sourced raw materials and our innovative manufacturing techniques to give customers a fuller understanding of what we do."
A proud UK manufacturer with a local workforce of 400, British Ceramic Tile tells us its factory produces up to 132,000sq.m of tiles per week. Through a combination of production processes where old meets new, the company's in house product and design team are responsible for bringing to market a commercially strong, design-led portfolio that demonstrates cutting-edge manufacturing techniques and a quality that is second to none.
To view the video visit:
8th December 2017