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28th January 2021
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New CIH and KBBG partnership will offer benefits to all
Electrical buying group Combined Independents (Holdings) and The Kitchen Bathroom Buying Group - part of Europe's leading kitchen and bathroom buying group, have signed a partnership that will increase trading opportunities for members of both organisations.
The partnership will provide CIH members with a comprehensive kitchen sales package, including access to tremendous buying advantages from a variety of kitchen suppliers from around the UK and Europe, enabling them to offer a 'one-stop-shop' to customers originally thinking of purchasing appliances. The deal will also enable KBBG members to increase sales, by selling kitchens to CIH members when they might not have previously done so.
With 38 years of experience and additional support services available, such as kitchen design training from the highly respected, industry professional, Renee Mascari, Creative Director of Mascari Design, Nottingham, and a kitchen CAD system Compusoft Winner, the KBBG partnership will enable CIH members to offer fitted kitchens to their customers, with the support of training and knowledge from kitchen industry professionals. CIH members will also be supported, if needed, with a specialist warehouse and home delivery service, plus assistance in sourcing approved, local, kitchen installers.
This unique support package will provide all of the necessary tools, which will enable CIH members to successfully and confidently retail fitted kitchens.
"The partnership with CIH is a natural fit with KBBG, as we share the same business ethos of supporting independent retailers," explains Bill Miller (right), managing director, KBBG. "We offer a range of unique benefits and services to support and increase the success of independent retailers. This is now extended to CIH members who, like KBBG members, can now have access to the very best buying conditions and ongoing support and advice.
"Our objective is very simple; to create a strong and sustainable independent channel, to ensure retailers achieve their full business potential. The independent market, for both kitchen specialists and electrical retailers, has had to face a huge number of challenges over the last five years. There is strength, and greater protection, in working together."
Stuart Cook (left), chief executive of CIH, which has around 500 members in the UK and approximately 1000 stores, says: "The partnership with KBBG is a great opportunity enabling our members to expand their businesses and retail fitted kitchens.
"We provide our members with a variety of electrical appliances and now, thanks to the KBBG, we can provide members with furniture to complete the kitchen for their customers and become a one-stop shop.
"The independent electrical retail market can be challenging and we are thrilled to be able to strengthen our offering to our members."
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5th January 2018